We’re shifting topic to social media: aka new media, Web 2.0, participatory media.
Where networked media meet people they go social. Which is to say, The networked text (book, wikipedia article, …) is social.
But also the social practices of tagging, remixing, commenting. Fan fiction. Plagiarism. Changes in the state of knowledge and knowing. A crises of knowledge? Distributed knowledge. Changes in ontology. Death of the expert.
Read 3, all starting with the letter B.
Brown and Duguid: The Social Life of Documents
Bustillos: Wikipedia And The Death Of The Expert